Rep onboarding
Each rep has to learn prompting, tool-switching, and which model to use for which task.
Reps use guided distributor workflows built for the job they already need to do.
For wine, beer & spirits distributors
AI sales execution for beverage distributors.
Create distributor-ready sales assets, promos, and account materials in minutes. Built for beer, wine, and spirits teams that need reps selling, not wrestling with AI tools.
DistroSet gives non-technical reps guided workflows for supplier pushes, event materials, account support, and last-minute asks without making them learn prompting first.
Built for distributor teams that want one workflow across reps, not another tab full of ChatGPT, Claude, Canva, and manual prompting.
- Built for
- Beer, wine & spirits
- Rep fit
- Guided workflows
- Platform
- Multi-model
Use cases
Turn sales opportunities into finished assets faster.
DistroSet is for the real work distributor reps do every week: account asks, supplier pushes, event support, and last-minute needs that still have to look polished when they leave the building.
- 01
Supplier promos
Turn a supplier push into a rep-ready poster, sheet, or price-list insert without rebuilding the asset from scratch.
- 02
Retail account support
Give retail buyers cleaner price sheets, featured-item support, and account-specific materials built around their assortment.
- 03
Event materials
Build tasting posters, pairing menus, and event collateral fast enough to support the actual selling window.
- 04
Keg drops and last-minute activations
When a late ask lands, reps can produce something usable quickly instead of scrambling between Word, Canva, and email threads.
- 05
Sales sheets
Generate supplier support pieces and sales leave-behinds that match the house standard across territories.
- 06
POS concepts
Move from rough idea to polished account-facing output through a distributor workflow instead of a blank design canvas.
- 07
Territory-specific assets
Keep the same template and brand rules while tailoring pricing, products, and messaging to local accounts.
- 08
Chain account support
Standardize deliverables across multi-unit accounts so every rep sends the same caliber of material.
Why not just use ChatGPT?
Because access to AI models is not the hard part.
Beverage distributors do not need another loose stack of ChatGPT, Claude, Canva, and image tools. They need one practical workflow that helps non-technical reps produce distributor-ready materials without learning how to prompt.
Distributor fit
Generic AI can write or design, but it does not know distributor workflows, account asks, or supplier execution needs.
The workflows are built around supplier promos, account support, events, menus, price lists, and sales materials.
Consistency
Outputs vary by person. The best rep prompt becomes tribal knowledge and the rest of the team improvises.
Templates, brand controls, and repeatable workflows make the whole team look like one organization.
Team rollout
ChatGPT, Claude, Canva, and image tools are mostly individual apps with scattered files and no standard process.
Distributor teams get shared workflows, shared accounts, and one place to produce the assets the field actually uses.
Last-minute execution
When a supplier push or account request lands late, reps still have to build the process from scratch.
A rep can turn a last-minute ask into a usable asset quickly without becoming the office AI specialist.
DistroSet bundles frontier AI models into a distributor workflow your whole sales team can actually adopt.
Platform
Multiple frontier models, one distributor workflow.
DistroSet packages different AI capabilities inside guided sales workflows so teams can adopt the platform by job-to-be-done, not by model preference or prompting skill.
Live
Promo Sheets
Guided workflows for supplier promos, event pushes, and account-ready sales materials.
- Reps start with the actual sales task instead of a blank page or a generic image prompt.
- Supplier marks, disclaimers, and account-ready formatting stay in the workflow so teams do not improvise the compliance layer.
- Outputs stay consistent even when a last-minute promo has to be built fast.
Sample outputHappy Hour
Tito’s on tap.
Tito’s Handmade Vodka
$9/ glass
Drink responsibly. Must be 21+. Offer ends 6/30. Not redeemable for cash.
Live
Menu Books
Distributor-specific account materials for pairing dinners, BTG programs, and beverage support.
- Built for reps supporting restaurants, events, and supplier dinners without sending a Word doc to the somm.
- Pairs real inventory with guided AI assistance so reps do not have to learn how to prompt for tone, structure, and formatting separately.
- Keeps white-tablecloth materials usable by the whole team, not just the one rep with design chops.
Sample outputLive
Price Lists
Retailer-ready and chain-ready pricing built from distributor inventory and pricing logic.
- Turns catalog and price logic into a reusable workflow instead of another spreadsheet cleanup job.
- Helps teams standardize account support across territories, chains, and supplier programs.
- Makes quick updates practical when pricing, allocations, or featured SKUs change late.
Sample outputCrossroads Beverage
Tier 2
Vodka
Tito’s Handmade Vodka · 1.75LPromo$28.40
Grey Goose · 750ml$31.10
Whiskey
Buffalo Trace Bourbon · 750ml$22.90
Jameson Irish Whiskey · 1.75LPromo$41.20
Tequila
Don Julio Reposado · 750ml$48.60
Coming soon
Shelf Tags
Retail execution support for stores that need shelf-edge materials built at distributor speed.
- Extends the same distributor workflow into high-volume retail support materials.
- Designed for teams that want repeatable store execution instead of ad hoc design files.
- Coming soon as part of the same platform, not as a separate disconnected tool.
PreviewTito’s Handmade Vodka
1.75L · Made in Texas
$32.99
Save $4
Coors Light
12-pack cans · 12 oz
$14.49
Cold case
Josh Cellars Cabernet
750ml · Paso Robles ’22
$12.99
2 for $24
How it works
Turn a sales need into a finished asset in three steps.
No blank prompt box, no design-tool detour, and no asking reps to figure out which AI model to use. The workflow stays practical from first input to finished asset.
- 01
Pick the workflow.
Start with the sales job: supplier promo, account material, event support, menu, or price list. Choose the template and the account, not the model.
- 02
Add the distributor context.
Type SKUs from your real catalog or describe a list and let AI pull from inventory. The workflow stays grounded in real products, real pricing, and the job the rep is trying to finish.
- 03
Export and send.
Download a distributor-ready asset that is branded, repeatable, and ready for the account, supplier, or printer.
And then? The work lives in one place, so your team can standardize execution instead of rebuilding every request from scratch.
By audience
Pick the distributor motion that fits your team.
Beer, wine and spirits, and full-portfolio teams solve different problems. These pages show the most relevant workflows and account realities for each.
NBWA universe
Beer distributors
Tap takeovers, case-stack signs, POS sheets, and draught lists — for the off-premise / on-premise rep team.
See the pageWSWA-aligned
Wine & spirits distributors
Pairing menus, by-the-glass cards, vintage updates, and white-tablecloth price lists from your real allocation.
See the pageFull-portfolio
Combined beverage houses
Beer, wine, and spirits in one tool. Hotel pricing books, multi-unit accounts, cross-portfolio promos.
See the pageGive your reps more time to sell.
DistroSet helps distributor sales teams create usable account and supplier materials without turning every rep into an AI specialist. If that sounds like your team, book a walkthrough.