DISTROSET
Built for US wine & spirits distributors

AI sales execution
for wine & spirits.

White-tablecloth pairing menus, by-the-glass cards, and allocation-aware spirits lists — built from your real catalog through guided workflows your reps run on their own. No prompting. No InDesign weekend. No Word-doc apology to the somm.

No spam. No sales call until you're ready.

WSWA-aligned
On-premise grade
Prompting
None
Pairing menu
Under 5 min
Built for the wine & spirits rep's week

The exact materials your reps already make. Without the InDesign all-nighter.

Same inputs your reps work with today — varietal, vintage, region, pour size, allocation, tier pricing. DistroSet outputs on-premise-grade PDFs branded to your distributorship, with the tasting-note voice and supplier marks already in place.

  • Pairing Menu
    A Napa
    Evening
    FirstBurrata · Cantina Pinot Grigio
    MainRibeye · Stags' Leap Cab

    Pairing menus for Napa-night dinners

    Course rows, wine names, region, vintage, tasting notes — voiced for the somm or the F&B director, set to your distributorship's house typography.

  • By the Glass
    Wines
    by the Pour
    Stags' Leap Cab · 5oz$24
    Cantina Pinot Grigio · 6oz$14
    Marqués de Cáceres Rioja · 5oz$17

    BTG cards — every week, every account

    Vintage rolls, allocation shifts, the somm wants a swap. Re-export the card in seconds — same layout, same typography, only the wines change.

  • Spirits Portfolio · Q3
    Bourbon & Tequila
    Buffalo Trace · 750ml$32.99
    Don Julio Reposado · 750ml$54.99
    Patrón Silver · 750ml$49.99
    Tanqueray Gin · 750ml$26.99

    Spirits portfolio price lists

    Bourbon, tequila, gin, cordials — grouped by category, tier, or supplier. T1/T2/T3 pricing baked in, allocation flagged where it counts.

Why DistroSet

Your reps should not need to become prompt engineers.

The value is not just access to AI models. The value is lowering the skill barrier so distributor sales teams can use AI through simple, repeatable workflows built for the field.

  • Guided workflows
    Simple enough for non-technical reps

    Your team should not need to become prompt engineers. DistroSet turns complex AI steps into clear distributor workflows reps can use right away.

  • Team standards
    One look across the field

    Templates, brand controls, and distributor-ready layouts help every rep send better materials without reinventing the asset every time.

  • Business workflow
    More than a chatbot tab

    DistroSet bundles multiple frontier AI models into the same workflow so reps do the work once instead of bouncing between disconnected tools.

  • Faster reaction time
    Built for the real sales week

    Supplier opportunities, account asks, events, and last-minute promos all move faster when reps can turn an idea into a finished asset in minutes.

Give reps more time to sell, standardize what goes out the door, and make distributor-wide AI adoption practical.

Why not just use ChatGPT?

Because access to AI models is not the hard part.

Beverage distributors do not need another loose stack of ChatGPT, Claude, Canva, and image tools. They need one practical workflow that helps non-technical reps produce distributor-ready materials without learning how to prompt.

Rep onboarding
Each rep has to learn prompting, tool-switching, and which model to use for which task.
Reps use guided distributor workflows built for the job they already need to do.
Distributor fit
Generic AI can write or design, but it does not know distributor workflows, account asks, or supplier execution needs.
The workflows are built around supplier promos, account support, events, menus, price lists, and sales materials.
Consistency
Outputs vary by person. The best rep prompt becomes tribal knowledge and the rest of the team improvises.
Templates, brand controls, and repeatable workflows make the whole team look like one organization.
Team rollout
ChatGPT, Claude, Canva, and image tools are mostly individual apps with scattered files and no standard process.
Distributor teams get shared workflows, shared accounts, and one place to produce the assets the field actually uses.
Last-minute execution
When a supplier push or account request lands late, reps still have to build the process from scratch.
A rep can turn a last-minute ask into a usable asset quickly without becoming the office AI specialist.

DistroSet bundles frontier AI models into a distributor workflow your whole sales team can actually adopt.

Platform

Multiple frontier models, one distributor workflow.

DistroSet packages different AI capabilities inside guided sales workflows so teams can adopt the platform by job-to-be-done, not by model preference or prompting skill.

Live

Promo Sheets

Guided workflows for supplier promos, event pushes, and account-ready sales materials.

  • Reps start with the actual sales task instead of a blank page or a generic image prompt.
  • Supplier marks, disclaimers, and account-ready formatting stay in the workflow so teams do not improvise the compliance layer.
  • Outputs stay consistent even when a last-minute promo has to be built fast.
Try Promo Sheets
Promo Sheets logoSample output
Happy Hour
Tito’s on tap.
Tito’s Handmade Vodka
Well pour · Tue–Thu, 4–7 PM
Larimer Tap House · 4th & Larimer
$9/ glass
Drink responsibly. Must be 21+. Offer ends 6/30. Not redeemable for cash.
Live

Menu Books

Distributor-specific account materials for pairing dinners, BTG programs, and beverage support.

  • Built for reps supporting restaurants, events, and supplier dinners without sending a Word doc to the somm.
  • Pairs real inventory with guided AI assistance so reps do not have to learn how to prompt for tone, structure, and formatting separately.
  • Keeps white-tablecloth materials usable by the whole team, not just the one rep with design chops.
Try Menu Books
Menu Books logoSample output
Pairing Menu
A Napa Evening
Six courses · Friday, May 17
Burrata, stone fruit$14
paired with Cantina Pinot Grigio — soft, peachy, lifts the cream.
Hamachi crudo$18
paired with Sancerre — clean, mineral, citrus on the finish.
Duck breast, cherry$32
paired with Stags’ Leap Cabernet — structured, dark fruit, long.
Olive-oil cake$10
paired with Moscato d’Asti — honeyed, gentle fizz, low ABV.
Live

Price Lists

Retailer-ready and chain-ready pricing built from distributor inventory and pricing logic.

  • Turns catalog and price logic into a reusable workflow instead of another spreadsheet cleanup job.
  • Helps teams standardize account support across territories, chains, and supplier programs.
  • Makes quick updates practical when pricing, allocations, or featured SKUs change late.
Try Price Lists
Price Lists logoSample output
Crossroads Beverage
Q2 Pricing · 593 SKUs · Effective 5/1
Tier 2
Vodka
Tito’s Handmade Vodka · 1.75LPromo$28.40
Grey Goose · 750ml$31.10
Whiskey
Buffalo Trace Bourbon · 750ml$22.90
Jameson Irish Whiskey · 1.75LPromo$41.20
Tequila
Don Julio Reposado · 750ml$48.60
Coming soon

Shelf Tags

Retail execution support for stores that need shelf-edge materials built at distributor speed.

  • Extends the same distributor workflow into high-volume retail support materials.
  • Designed for teams that want repeatable store execution instead of ad hoc design files.
  • Coming soon as part of the same platform, not as a separate disconnected tool.
Notify me when shelf tags are live
Shelf Tags logoPreview
Tito’s Handmade Vodka
1.75L · Made in Texas
$32.99
Save $4
Coors Light
12-pack cans · 12 oz
$14.49
Cold case
Josh Cellars Cabernet
750ml · Paso Robles ’22
$12.99
2 for $24
How it works

Turn a sales need into a finished asset in three steps.

No blank prompt box, no design-tool detour, and no asking reps to figure out which AI model to use. The workflow stays practical from first input to finished asset.

  1. 01

    Pick the workflow.

    Start with the sales job: supplier promo, account material, event support, menu, or price list. Choose the template and the account, not the model.

  2. 02

    Add the distributor context.

    Type SKUs from your real catalog or describe a list and let AI pull from inventory. The workflow stays grounded in real products, real pricing, and the job the rep is trying to finish.

  3. 03

    Export and send.

    Download a distributor-ready asset that is branded, repeatable, and ready for the account, supplier, or printer.

And then? The work lives in one place, so your team can standardize execution instead of rebuilding every request from scratch.

Why this exists

Why DistroSet exists

Distributors do not need another chatbot tab. They need reps to turn supplier asks, account requests, and event opportunities into finished sales materials fast.

The DistroSet team
Built for the distributor side of the business

DistroSet exists to make frontier AI usable at the distributor-team level: shared workflows, lower training overhead, and faster reaction time when the field needs something now. Small enough to ship what reps ask for, practical enough to be used by more than the office AI enthusiast.

For wine & spirits distributors

The sommelier wants a swap. Re-export the card.

Vintage rolled, allocation shifted, BTG order changed — the rep picks the wines and regenerates a white-tablecloth PDF in minutes. No prompting, no InDesign weekend, no apologizing for the Word-doc look.

Book a demoSee how it works

Or email sales@distroset.com directly.